Integrated Marketing Communication [part 1]

Hei fellas!
it's been a long time since i seldom post anything in here again.
So, as usual am gonna using this blog to post my thoughts again related to my discipline (or you can call it as "reason-to-clarify", because i will use it to learn for my mid exam :P)

First is about Website, everybody do know about web site right? According to Rayport and Jaworski (2004), web site has increasingly being used because it became tool of marketing communications. We can know something faster via sharing through web site.

We should prepare well for our organization's web site,
Here are the 7Cs of the customer interface (things you should know before making an awesome web site):
1. Context = layout and design of web site
2. Content = text, sound, pictures and video material
3. Community = site-enabled, user-to-user communication
4. Customization = site facilities to tailor itself to user needs
5. Communication = the ways in which two-way communication is enabled
6. Commerce = ability to enable commercial transactions
7. Connection = the number of other linked sites.

That's for web site. We'll meet again for another part, stay tune!